Difference between SEO and SEM ?

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Difference between SEO and SEM ?

Post by lucky1990 on Mon Jun 20, 2016 8:40 pm

Hello friends,


I would like to know that Difference between SEO and SEM ?

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Re: Difference between SEO and SEM ?

Post by bangalorewebguru on Tue Jun 21, 2016 3:08 pm

SEM:
SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).
SEO:
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

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