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Difference between SEO and SEM

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Difference between SEO and SEM

Post by jayakumari on Thu Sep 22, 2016 8:54 pm

Hello friends,


I want to ask that What are the difference between SEO and SEM ? tell me friends..

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Re: Difference between SEO and SEM

Post by bangalorewebguru on Sat Sep 24, 2016 8:47 pm

SEO
SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

SEM
So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).

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