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What is ECPC?

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What is ECPC?

Post by zinavo on Wed Apr 12, 2017 4:31 pm

What is ECPC?

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Re: What is ECPC?

Post by zorbee on Thu Apr 13, 2017 2:36 am

eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in the everyday language

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Re: What is ECPC?

Post by rohitvpp11 on Tue Apr 18, 2017 1:46 pm

ECPC or “Effective Cost per Click", is a metric used by Internet marketers to gauge the effectiveness of their online campaigns. Sometimes it is referred to as Estimated Cost per Click. It is calculated by the total earnings generated by online advertisements, and the number of clicks it took to develop those earnings.

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Re: What is ECPC?

Post by bangalorewebguru on Sat Apr 22, 2017 10:58 pm

eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc. The term CPC is often used instead of eCPC in the everyday language.

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Re: What is ECPC?

Post by hariandro on Thu May 25, 2017 5:56 pm

These are types of cpc bidding strategies in adwords.The bidding strategies in ad words are
1. CPC - cost per click
2. CPA - cost per action or conversion
3. Enhanced CPC - enhanced version of cpc
4. Maximized clicks - automated cpc
5. Search page location - show ad in serp at top when your keyword used
6. ROAS- return on ad spend (predicts value based conversion and future conversions and suggest you best campaigns to run

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Re: What is ECPC?

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