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What are the differences between international marketing and global marketing schemes?

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What are the differences between international marketing and global marketing schemes?

Post by Designpluz on Mon Nov 13, 2017 8:43 pm

What are the differences between international marketing and global marketing schemes?
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Re: What are the differences between international marketing and global marketing schemes?

Post by Sankara Vignesh on Wed Feb 14, 2018 8:29 pm

International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. Global marketing views the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.

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